What Types Of Video Drive Different Reactions On Facebook?
Ever since Facebook rolled Reactions, the feature has been used over 300 billion times in its very first year. Couple this with video’s organic reach on Facebook at 135% more than that of photos and you will wonder how the twain can meet? This is…
Paid Media: Bringing Potential Customers To Your Digital Doorstep
In this digital era, paid media is the easiest way to promote your content. It is an effective way to communicate your message, as it helps in expanding your brand reach by getting more clicks and traffic on your webpage.
How to Create a Social Media Marketing Plan From Scratch
Social Media has emerged as an important factor in marketing products and building a brand perception. A social media marketing strategy is a comprehensive plan of your social media campaigns and activities that you have decided to implement in a given period of time. It…
How Tencent Became World’s Most Valuable Social Media Company
Tencent recently overtook its US rival Facebook to become world’s most valuable social media company. But only 18% of its revenue in 2016 came from online ads. So why hasn’t it yet made the most of its advertising potential?
Sharenting: Why Parents Post About Their Kids On Social Media
Every other day, alongside pictures of cats and food, many mothers post photos and updates celebrating the lives of their children. These posts can be seen as moments of pride, but there has been a criticism of the frequency of these updates.
The Science Of Social Media: How Facebook Keeps You Hooked
Social media takes advantage of common psychological traits and tendencies to keep you clicking – and revealing more of yourself. Here’s why it’s so hard, as a Facebook user, to pull the plug once and for all
How To Stop Haemorrhaging Data On Facebook
It is also not possible to use or even to have a Facebook profile without giving up at least some data: every time you open the app, click a link, like a post, hover over an ad, or connect to someone, you are generating data
Top 6 Instagram Marketing Trends For 2018
Instagram, with one million users within 2 months of its launch in October 2010, was set to take social media to a higher pedestal. As a perfect go-to place for great photographs, photo stories, Insta-video clips, products, and visual-information – Instagram has been a favourite…
How To Build Your Brand With Facebook Live
“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world,” CEO Mark Zuckerberg said on his Facebook page. Ever since Facebook live was introduced, it has been dominating the digital…